Michael J. Pallerino, an award winning writer and editor, runs mpallerino media, an Atlanta-based content consulting firm with a diverse client base. Over the past 30 years, he has won numerous awards, including the Jesse H. Neal Editorial Achievement Award, recognized as the Pulitzer Prize for business-to-business magazines. As an editor in the sports product industry, his monthly editorials consistently garnered national attention from USA Today, The Wall Street Journal, ESPN Magazine, Sports Business Journal and BusinessWeek, among others. He has been interviewed by a number of publications and media outlets, including CNN. He also served as a communications specialist in the Metro Atlanta Chamber of Commerce’s communications department, working closely with the Atlanta Committee for the Olympic Games (ACOG) and Forward Atlanta.