Bringing creativity to your firm

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Many view creativity as something focused on the production of artistic work. But creativity goes far beyond that short-sighted scope. Creativity is the ability to bring something new into existence, whether a new solution, a new product, a new way of doing things or a new artistic expression. That makes it a critical skill set that firms should foster and encourage.

Creativity will keep your firm moving forward with fresh ideas and innovation. This is more than just thinking about what new services you could offer; it includes streamlining your efficiency and productivity. 

Often, we are so bogged down in our daily tasks and routines that it can feel like there is no time to be creative, pushing it to the side. Being creative in your work means taking risks—and we know how much this industry loves to take risks. Fear of the unknown is powerful, especially when you might fail.

The longer you have been doing a job, the greater the tendency to keep doing things the same way as you always have. This puts you in a rut. When you start to apply creativity in your everyday work life, you will stop the drudgery and be able to unlock more meaningful results. 

Creativity within your firm is for everyone, regardless of their position. Focusing on the big picture helps you become emotionally invested in your work and less fearful of failure.  

So, how do you put some imagination and creativity into your work?

Understand that every aspect of your job can be done differently and better

One example used to illustrate this is providing music to fans. At one point, it was only done through live performances. Then we had vinyl, eight tracks, cassettes and CDs. Now we can listen to music downloads or on-demand services on our devices. 

This is the same with business processes—each gets replaced with something better. Approach every task with the attitude that the current method is temporary and that it is up to you to find a better way of doing it

Creativity will keep your firm moving forward with fresh ideas and innovation. This is more than just thinking about what new services you could offer; it includes streamlining your efficiency and productivity. 

Go for a walk

Yep, you read that right. According to a Kaplan theory study, nature can enhance creative ways of thinking. The theory suggests that natural environments help recharge the directed attention required when analyzing and developing ideas. 

Outside, the environment captures your involuntary attention, allowing your directed attention to “rest.” Another study suggests we are more creative when we are walking in comparison to sitting down.

Broaden your knowledge

Every idea you have is a combination of concepts you already know. That is why the more knowledge you have, the greater the potential to generate unique ideas. You can read books, watch documentaries, keep up with the news, take new classes, start new hobbies and socialize with different types of people—all as ways of gaining new knowledge. Feed your curiosity.

Build prototypes

You get a fantastic idea—test it. Show people how an idea would work with a mock-up or a prototype. Ask for their input and ideas, make the idea real and you will get feedback.

Change your attitude toward failure

Fail and learn. It is one of our company values. If everything you try works, you are not being bold enough. Innovation involves trying things that do not work. Treat each failure as a learning opportunity. The innovator’s motto is: “I succeed, or I learn, but I never fail.”

I challenge you to foster a culture of creativity within your firm by setting the example. Choose one of these ways we have discussed, and start doing it. See what happens. You might surprise yourself with what you come up with.

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