Taking Your Firm Virtual 2021: Day Two Coverage


Day two of three, of the Taking Your Firm Virtual Summit, hosted by Nayo Carter-Gray, was filled with expert speakers on a variety of subjects from Cryptocurrency to Email to Pricing.

LuSundra Everett, EA, NTPI, Principal Owner of Everett Tax Solutions opened with New Money: The Basics of Cryptocurrency. She defined the “Crypto terms to know” like Air Drop, Basis, Blockchain, Exchange, Fiat, Hard Fork, HODL, Initial Coin Offering, Mining, Non-Fungible Tokens, and Wallet. Everett discussed how it started and how it’s currently going. She emphasized how as a tax professional, you have to let your clients know “cryptocurrency is not something to play with.” She highlighted taxable and non-taxable events and questions to ask your clients about their history and use of cryptocurrency. If they need to report cryptocurrency, they need a Form 8949. Lastly, she touched on accepting crypto payments and reconciliation software.

Next, Jason Staats, Firm Owner and Creator, presented Building a Bot to Increase Your Bottom Line. Jeremy Wells, EA the Owner of JWellsCFO gave us Communicating Value, then it was time for the Mid-Summit Check-in and Lunch and Learn: Discover Freshbooks.

Madeline Pratt, Founder and CEO of Fearless Foundry, expounded on Pricing Your Primary Service. She told us her key to a prosperous money mindset is not about making enough money to get by, but about making enough to give back. Pratt discussed money manifesting and asked us to envision our number for 2021 and pushed us to select a number that made us a little bit uncomfortable. Her next point was not devaluing our work, because it’s a disservice to ourselves and to others. She emphasized the fight for pay equality and equity and how underrepresented groups like women and people of color often devalue their work because they empathize with clients and that we can’t do that and expect to hit that goal number. There are ways to give deals, or “free samples” to attract new clients, but it has to be free with a purpose, like to create prospects or for beta testing. Pratt closed with the thought that pricing becomes problematic when the client is out of alignment with your value or values, or your work doesn’t align with your audience. Value is a dynamic concept, and you should consider your audience, their pain points, your region, and the market price.

Arman Sayed, Email Specialist for InboxDone presented Avoiding Email Overwhelm and brought attention to how often we are reactive with our email instead of in control of it. You have to remember, “Email is not your job” so optimize your inbox. Free your time and increase your productivity instead of getting bogged down in email all day. Start with reflecting on your use of email and ask yourself how much time you are spending in your inbox? Do your emails align with your goals? And what actions can be taken to give you clarity in your inbox? To achieve this, you must eliminate non-essential emails, create rules and shortcuts (like automations or templates), and retrain your mind and your recipient expectations for reactive emailing.

Jamie E. O’Kane CPA, CTC, Tax Strategist and Podcast Host of Abundant Beans Tax & Accounting presented Setting Virtual Boundaries and Dave Cooper, Owner of Dave Cooper CPA, LLC closed the day with Reclaiming My Time. The second day of the Taking Your Firm Virtual Summit was an insightful and awesome experience. We have one more day of the summit, stay tuned for Day Three!

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Emily Hedrick is the Media Director for Insightful Accountant. She handles webinar set up and facilitation, ad and content creation, customized social media, graphics, online marketing, and evaluating analytical results and more. She received her Bachelor of Arts in Public Relations from Auburn University. When not working, Emily loves to listen to bluegrass music and play outside with her dog, Banjo. Emily always dreamt of going away to a big college, and landed in Auburn, Alabama in August of 2011. Building on her interests of communication and business, she found the public relations major as well as a passion for female education, leadership, and sustainability. In December 2016, she earned her Bachelor of Arts in Public Relations and was ready for another adventure. Emily began working as The Communicator for Best Gurl, inc. in January 2017. She has collaborated in strategic planning to promote Best Gurl products and services; created an editorial calendar, reinvigorated the social media platforms, planned marketing campaigns, and reworked and published a new company website. In March 2019, Emily began working as a project and communications consultant. She currently works with companies and organizations like Best Gurl inc., The National Association of Branch Campus Administrators, Wanda's Clocks and Trophies/ B&M Engraving LLC, and the annual Women Empowering Women Symposium hosted by the American Business Women's Association, Emerald Coast Chapter. When not working, Emily loves to listen to bluegrass music. Every Memorial Day weekend you can catch her back in her hometown, volunteering at DelFest, a bluegrass festival hosted by Del McCoury and family.